If Coercion marked the beginning of Rushkoff's interest in changing perceptions of Judaism and Exit Strategy served as his parable about the current state of its institutions, Nothing Sacred: The Truth About Judaism represents the culmination of his work to this point. For a writer who has spent the majority of his professional life deconstructing the memes being released into the infosphere, it is a graduation of sorts to try his hand at engineering a few himself.

Here's his claim: Judaism, at its best moments, stands for iconoclasm, social justice and abstract monotheism. Yet in the face of still fresh memories of persecution, overwhelming cultural assimilation and modern thought that seems more immediately applicable than any musty old testament, some sects have turned inwards, taking the central texts as literal, historical documents, in attempts to preserve rote ritual while ignoring their place within society.

Other Jewish sects, Rushkoff describes, have adopted marketing tricks and brinkmanship to fill temple coffers and ensure the purity of the 'Jewish bloodline." What was once purely a set of beliefs and traditions, intangible, adaptable and easily reproducible, like MP3s, has been 'burned" into the supposed Jewish race so many have sought to eradicate. The Jewish 'gene" and all other trappings of institutionalized Judaism have become the new Golden Calf.

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